In-Banner Video

Creative Type

A video clip that exists within a web banner that leverages the banner space to deliver a video experience as opposed to another static or rich media format. The format relies on the existence of display ad inventory on the page for its delivery.


To get more information about the creative type please visit the website of the IAB and check the glossary.


The In-Banner Player is positioned inside an existing ad container. The player resizes itself to fit the target container.
The video Ad plays in an endless loop or shows the last frame at the end. Optionally Audio and Replay buttons can be displayed.

All actions, as well as all VAST tracking codes are logged to the corresponding servers for detailed measurement, providing valuable statistics for the advertiser.

Integration into Publisher site

This is as simple as dropping a few lines of code.
Either placing the snippet in the template of your page, which will initialize the ad framework on all pages. Or placing the snippet on individual pages, getting more control where the player is activated.

The script is always loaded asynchronously over a secure connection, not blocking any request or action on the publisher website. Also all actions to the player using javascript calls are recorded, as long as the player framework is not available, so nothing is lost even if the script is loaded in the footer of the page.

  (function () {
    window['gtv'] = window['gtv'] || function () {
        (window['gtv'].actions = window['gtv'].actions || []).push(arguments)
  var firstScriptTag = document.getElementsByTagName('script')[0];
  var playerScript = document.createElement('script');
  playerScript.async = 1;
  playerScript.src = '';
  firstScriptTag.parentNode.insertBefore(playerScript, firstScriptTag);
  gtv('player', 'whatmore', '7KURX06033'); 

Javascript API

You could also start the player with javascript.
This will enable Ajax based modern Web Apps to also show impressions.

 gtv('player', 'whatmore', '7KURX06033');

This will instantiate a player which is automatic inserted into the page.

This is Inline Rectangle, Medium Rectangle, Content Ad 300x250

This is the fallback content.

This is Leaderboard, Super-Banner, Supersize Banner 728x90

This is the fallback content.

This is Inline Rectangle, Medium Rectangle, Content Ad 300x250 with VPAID Ad

This is the fallback content.